More end-users are acquiring more devices. Industry analysts focused on tracking enterprise software application development and data management have predicted there will be somewhere between 26 and 30 billion devices by the year 2020. Although more device usage may mean more data passing through organizations, it does not necessarily mean there is more useful data that can be … [Read more...] about Does Big Data Really Matter to Your Organization?
Data
Big Data Ensures that Buses Drive on Schedule in Germany
As with most of transportation vehicles, also buses are equipped with onboard computers and sensors. These sensors monitor every move of the bus and knows where it is at any given moment and where, according to the schedule, it should be. Some of this data is visualized to the driver in a very simple color scheme: red for being late at a stop and green for being on-time. … [Read more...] about Big Data Ensures that Buses Drive on Schedule in Germany
Who Is Paying The Bill For Data Breaches?
Data breaches have become a common thing of today unfortunately. Many companies that store massive amounts of credit cards, passwords or other personal information have been attacked in the past few years. Only recently we saw the biggest data breach ever, when over a billion account credentials where hacked from over 420.000 websites. Some 1.2 billion username and … [Read more...] about Who Is Paying The Bill For Data Breaches?
From Sensors to Big Data: Chicago Is Becoming a Smart City
Chicago is the first major city in the USA that is building a permanent infrastructure to collect Big Data. They are installing hundreds of environmental sensors that will measure temperature, humidity, light, sound and cellphone signals. All this data will enable Chicago to become a safer and cleaner city. The sensors will be placed on top of lampposts along Chicago's … [Read more...] about From Sensors to Big Data: Chicago Is Becoming a Smart City
12 Big Data One-to-One Marketing Myths – Infographic
Big Data has a lot of potential for true personalized one-to-one marketing. Combining different data sets to create a detailed view of your customers is a powerful tool to increase your sales and increase your conversion rates. Combining customer data with social data and mobile data, the 'Data-triangle' as I explained earlier, can provide you with valuable customer … [Read more...] about 12 Big Data One-to-One Marketing Myths – Infographic
