Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
Data
Email Marketing Data You Can’t Afford To Ignore
Compared to previous types of marketing, digital marketing is a data goldmine. Theres no 100% verifiable way to measure how many people read a newspaper ad, but Google Analytics can quickly tell you how many people visited each page on your website, how long they visited for, and so much more. In the realm of digital marketing, email marketing takes the lead as the most … [Read more...] about Email Marketing Data You Can’t Afford To Ignore
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Three Unexpected Benefits Big Data Offers Small Companies
With everything written about Big Data, it might seem that Big Data is only really relevant for large corporations who have massive amounts of data, have access to multiple data sources and have the time and money to develop a Big Data strategy. While it is indeed the case that still primarily large corporations are working with Big Data, Big Data also offers significant … [Read more...] about Three Unexpected Benefits Big Data Offers Small Companies
Why does Data Decay so Fast and What to do About It?
People change jobs, get promoted and move home. Companies go out of business, expand and relocate. Every one of these changes contributes to data decay. Its been said that business databases degrade by around 30% per year, but why? A report by IDG states that companies with effective data grow 35% faster year-on-year. However, for this to happen your data needs to have a high … [Read more...] about Why does Data Decay so Fast and What to do About It?
