Are you ready to let data drive your marketing strategies? Heres what you need to know. Data is a must-have for marketing today. Most marketers understand this at this point in the game. Weve all heard the warnings about Big Data Use Big Data or You Will Lose to Your Competition, and Big Data this and Big Data that. But what does it really mean? Is it truly that important or … [Read more...] about Marketers: Is Big Data REALLY Worth It?
data silos
Data is Immortal, but Not Immune to Decay
Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, weve come to accept that our data will be replicated and stored in duplicate. Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities, nobody dreamed that it would go ahead … [Read more...] about Data is Immortal, but Not Immune to Decay
360 Degrees Customer View and Its Web Data Collection Struggle
Every big company continuously tries to create relevancy by differentiating itself from the competition. Big data offers tremendous chances to do so, and therefore many companies choose to differentiate through data. They collect, process and distribute data for analytics and construct a clear view of the customer. This 360 degree customer view helps companies to define the … [Read more...] about 360 Degrees Customer View and Its Web Data Collection Struggle
