In the old days, you knew who to contact to make business. There were a few job functions, and a few levels of seniority. A name with job function was usually enough for you to hit the bullseye more often than not. But as businesses diversify and become more complex, this becomes more difficult; and even for the data-aware, old habits die hard. I had an interesting conversation … [Read more...] about Enhance your CRM Data to Sharpen your Sales Pitch
data quality
How a Chief Data Officer Can make Your Data Great
Fresh data is usually pristine. Its data in its clearest, most accurate form straight from the customer or client. If youve put measures in place to cut back on data input errors, such as form validation, you can be reasonably sure that the newest records in your CRM are the latest and greatest. If your CRM has been active for some time, youll have a number of older records … [Read more...] about How a Chief Data Officer Can make Your Data Great
Five Signals Your Organization Is Ready For Big Data
To start or not to start with Big Data? If you are a competitive organization that also wants to remain in business the coming five to ten years, the answer should be clear. But when is your organization ready to start with Big Data? When is everything in place to successfully develop and implement a Big Data strategy? When are you set to embark on the Big Data challenge? … [Read more...] about Five Signals Your Organization Is Ready For Big Data
Big Data Innovation Summit
The summit will help your business understand & utilize data-driven strategies and discover what disciplines will change because of the advent of data. 'More and more companies are now using big data to develop customer insights and enhance customer experience, and are using advanced analytics to target digital initiatives. We Invite you to'London,'one of the world's … [Read more...] about Big Data Innovation Summit
The Big Data Dilemma: Is Quality vs. Quantity a Non-Issue?
The question of quality vs. quantity has become so ubiquitous that it has arguably become clich. However, this long-standing issue remains a serious topic, especially when dealing with Big Data. Traditionally we are asked to choose between quality or quantity one or the other. You cant have your cake and eat it too; or rather, you cant have your 5 supermarket cakes and single … [Read more...] about The Big Data Dilemma: Is Quality vs. Quantity a Non-Issue?
