As an online marketer you collect as much information as your website visitors are willing to give you via online forms. But what happens if your visitors wont provide what you are asking for, or worse, they provide inaccurate information? How does that affect your interactions with them? People will share information via web forms, but the more you ask for, the less likely … [Read more...] about How to Enhance Your Web Forms With Real-Time Data
data quality
Will 2016 be the Year you Clean up your Dirty Data?
For ever it seems, weve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the worlds biggest think tanks. However, despite this, some organisations still havent acted to improve the quality of their data. And were wondering why? Over the last 12 months, weve blogged about business automation, and about cutting the waste … [Read more...] about Will 2016 be the Year you Clean up your Dirty Data?
Why Bad Data is Wasting Your Marketing Efforts
The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by. Here are two very compelling examples: By 2016, we expect the amount of money spent on digital marketing to consume 35% of total marketing budgets, according to the CMO survey By 2020, the amount of … [Read more...] about Why Bad Data is Wasting Your Marketing Efforts
PyData NYC 2015 (Call for Proposals Open)
PyData'is an international conference series that gathers users and developers of'data'analysis tools to share ideas and learn from one another. We are excited to host our fourth annual'PyData'New York conference this fall,'November 9th to 11th. Proposals are now being accepted for'PyData'NYC 2015. The event brings together analysts, scientists, developers, engineers, … [Read more...] about PyData NYC 2015 (Call for Proposals Open)
Why Big Data For CRM May Sometimes Fail
Its easy to see why Customer Relationship Management (CRM) could benefit hugely from the use of big data and analytics. Better Insights = Better Policies = Better Engagement, right? Right, but unfortunately, its not as simple as it sounds. In reality, there are many factors that determine the effectiveness of your analysis and credibility of the insights that you derive. For … [Read more...] about Why Big Data For CRM May Sometimes Fail
