Organizations all over the EU must be aware by now that the Data Protection Act (DPA) will be changed into GDPR (General Data Protection Regulation). Some of these changes might cause some compliance issues but there's an easy way to avoid any problems, by raising awareness. The more your staff and employees know about GDPR, the less chances you have, of ever violating the … [Read more...] about GDPR A Change in the Making
data quality
Why Marketing Automation Won’t Work Without Data Quality Measures
Yesterday, actually it was a normal day for me, I again experienced why marketing automation won't work without data quality measures. I attended a webinar by a French marketing automation company who had a really nice tool to track customers on the website and collect leads for further processing. They have put much effort on a rule based engine to segment leads and a state of … [Read more...] about Why Marketing Automation Won’t Work Without Data Quality Measures
How to Improve Your Data Quality to Comply with the GDPR
The General Data Protection Regulation (GDPR) that will come into effect on May 25th 2018 has strong implications for nearly each and every company and organization in Europe. Its principle of privacy by design , that was first postulated by Canadian data protection scientist Ann Cavoukian could lead to a paradigm shift in how businesses develop their marketing campaigns and … [Read more...] about How to Improve Your Data Quality to Comply with the GDPR
Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Recent marketing hype has been about new analytics and big data, and becoming marketing technologists. However, there are some fundamentals which must first be addressed, and a key stumbling block to effective marketing is the general poor quality of data. Data quality is non-negotiable. In a recent study, Britain's Royal Mail Data Services found that the average impact on … [Read more...] about Why Marketing Needs Quality Data before Big Data and Predictive Analytics
Your Number One Priority: Your Data
Behind every successful company, whether it's a multinational corporation or the smallest start-up, is clean and qualified data. In the following article, we share some of the best ways you can grow and protect your most valuable asset ¦ Your data. If you want to increase the success of business and maximise upon the sales and/or marketing activities you undertake, you need to … [Read more...] about Your Number One Priority: Your Data
