For years the retail sector has been making use of customer data to propel their own marketing campaigns forward. What remains to be seen in this regard is, how the future of better data collection and technology, coupled with an enhanced need for customer personalization shakes up this procedure in the future. For the retail sector, the future promises amplified feasibility … [Read more...] about Retail: How to Keep it Personal & Take Care of Privacy
data protection
Is your Data ready for GDPR?
The EU's General Data Protection Regulation is set to not only disrupt the data industry but all business' that hold customer data. With new ruling on how business' manage their customer data, GDPR should no doubt be on every business' radar. First introduced in May 2016, the new ruling will begin to be enforced in May 2018. With less than 11 months to make the necessary … [Read more...] about Is your Data ready for GDPR?
GDPR A Change in the Making
Organizations all over the EU must be aware by now that the Data Protection Act (DPA) will be changed into GDPR (General Data Protection Regulation). Some of these changes might cause some compliance issues but there's an easy way to avoid any problems, by raising awareness. The more your staff and employees know about GDPR, the less chances you have, of ever violating the … [Read more...] about GDPR A Change in the Making
Protection for Your Business Data: The Must-Have of 21st Century
Why should you protect your data? After all, it's only now seen as the most valuable resource in the world; even more valuable than oil, in fact. What's more, while it can be a challenge to steal enough oil, to steal enough data is a synch. After all, Snowden managed to steal 20,000 files from the NSA using nothing more than a few thumb drives. That's the NSA we're talking … [Read more...] about Protection for Your Business Data: The Must-Have of 21st Century
How to Improve Your Data Quality to Comply with the GDPR
The General Data Protection Regulation (GDPR) that will come into effect on May 25th 2018 has strong implications for nearly each and every company and organization in Europe. Its principle of privacy by design , that was first postulated by Canadian data protection scientist Ann Cavoukian could lead to a paradigm shift in how businesses develop their marketing campaigns and … [Read more...] about How to Improve Your Data Quality to Comply with the GDPR
