For years the retail sector has been making use of customer data to propel their own marketing campaigns forward. What remains to be seen in this regard is, how the future of better data collection and technology, coupled with an enhanced need for customer personalization shakes up this procedure in the future. For the retail sector, the future promises amplified feasibility … [Read more...] about Retail: How to Keep it Personal & Take Care of Privacy
data privacy
‘There Is No Privacy Online, Get Over It’
Research produced by the University of Surrey, Australia released the interesting results of a survey about how respondents viewed privacy online. A survey of over 1,600 people commissioned by the digital rights and governance group concluded that nearly 40% of their respondents agreed with the statement. "There is no privacy, get over it." However, respondent's age groups … [Read more...] about ‘There Is No Privacy Online, Get Over It’
3 Big Data Privacy Risks and What They Mean to Everyday Users
When the internet was conceived, many people believed it was the pinnacle of digital communications. It enabled users to share information despite being continents away seamlessly. And as the online repository of unstructured data grew to a massive scale, technology pioneers began connecting the dots and took digital information-sharing to a whole new level. Today, big data has … [Read more...] about 3 Big Data Privacy Risks and What They Mean to Everyday Users
What you need to know about GDPR
Gartner predicts that by the end of 2018, over 50% of companies affected by the GDPR will not be in full compliance with its requirements. Here we explain the impact of the GDPR regulation and how you can prepare ¦ What is the EU data protection regulation? Issued by the European Parliament, the European Council and the European Commission, European Data Protection … [Read more...] about What you need to know about GDPR
The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation
Data is rapidly becoming the lifeblood of the global economy. In the world of Big Data and artificial intelligence, data represents a new type of economic asset that can offer companies a decisive competitive advantage, as well as damage the reputation and bottom-line of those that remain unsuccessful at ensuring the security and confidentiality of critical corporate and … [Read more...] about The GDPR: 5 Questions Data-Driven Companies Should Ask to Manage Risks and Reputation
