Data Management Platforms (DMPs) or unified DMPs refer to centralized computing systems that collect, integrate, and manage huge sets of data, both structured and unstructured that are generated by different sources. These platforms provide reliable, precise, and timely access to data, helping marketers to meet their business goals. Publishers are able to draw significant … [Read more...] about How Data Management Platforms Offer Publishers New Revenue Sources
data management
How Can You Reduce Storage Complexity In Your Data Center?
Do you know where your datas stored, and how much of that data is actually usable? A growing number of data center administrators dont - and thats a problem. See, as the volume of information stored in the data center grows ever larger, storing all that data becomes a greater and greater challenge. This complexity needs to be managed - and not just because it reduces efficiency … [Read more...] about How Can You Reduce Storage Complexity In Your Data Center?
Who Is Responsible For Your Company’s Big Data?
There isn't a company in existence that couldn't benefit from using the data it and its customers generate to inform business decisions. Big data analytics can positively impact agility, efficiency, productivity, and other top-line metrics. Companies are well-aware of the potential benefits and are actively collecting all the data they can, but there's evidence that many aren't … [Read more...] about Who Is Responsible For Your Company’s Big Data?
Your Data Gets Better By Change – Not By Chance
Up to 96 per cent of customer contact data is partially inaccurate, according to the Sales and Marketing Institute and D&B. This is a shocking statistic. If you run a business, this figure alone should have you leaping from your seat in panic. Can your data really be in that bad a state? The short answer is yes. Over time, data decays at 2 per cent, per month. So your … [Read more...] about Your Data Gets Better By Change – Not By Chance
Why Big Data Is Still In Its Adolescence!
There exists a viewpoint that big data has achieved maturity. From my perspective, there is still room to grow. Traditional data management and data integration approaches continue to undergo changes that are disrupting and altering product offerings, or resulting in entirely new product offerings. Big data oriented analytic use cases are evolving rapidly, which will continue … [Read more...] about Why Big Data Is Still In Its Adolescence!
