Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or users interact with their website. Even if they do, they look at single touchpoints instead of the bigger picture. This means hundreds if not thousands of dollars wasted on ad spending, … [Read more...] about How to Optimize Conversions With Customer Journey Analytics
data insights
5 Benefits of Modernizing Your Data Platform for Better Data Insights
Today, business enterprises are operating in a highly competitive landscape with multiple touchpoints, channels, and operating and regulatory environments. For such business enterprises, data has become their most important asset, which is being continuously acquired from all types of sources. These may include IoT networks, social media, websites, customers, employees, the … [Read more...] about 5 Benefits of Modernizing Your Data Platform for Better Data Insights
Why IoT is not the solution to supply chain issues
The Internet of Things (IoT) was widely expected to herald a revolution in supply chain logistics and management. But the reality is not living up to the hype. More than 10 billion IoT devices around the world are constantly adding data to already overflowing data stores. Yet global supply chain disruption persists because it is not caused by a lack of data - which is why more … [Read more...] about Why IoT is not the solution to supply chain issues
Chief Data Officer Dallas Summit
For one day only, we'll bring together 60 Data & Analytics Leaders from the largest companies within/near Dallas! This is CDM Media's most sought-after event allowing every attendee the opportunity to build new strong professional connections, catch up with like-minded peers, gain the most current insight from those facing similar challenges, generating ideas and best … [Read more...] about Chief Data Officer Dallas Summit
Converting Data into Insights: 4 Steps To Improve Your Business Efficiency
When running a business, it's easy to get overwhelmed with the sheer amount of data that's put in front of you. These days, the problem no longer lies with how or where to acquire more data; instead, it's figuring out how to convert the raw data you already have into actionable insights. After all, data is useless without any meaning. Therefore, it's about time you put it to … [Read more...] about Converting Data into Insights: 4 Steps To Improve Your Business Efficiency
