In today's world of programmatic ads, about 20% of the ad revenue is contributed by programmatic displays. Currently valued at about USD 10 Billion, this segment is slated to triple in about five years, as more and more companies are investing in this area. However, like most fledgling industries, most companies are still struggling to get grips on Programmatic Advertising. The … [Read more...] about How to Unlock the True Potential of Programmatic Ads
Data analytics
Why Start a Data Science Project with Exploratory Data Analysis?
How to ensure you are ready to use machine learning algorithms in a project? How to choose the most suitable algorithms for your data set? How to define the feature variables that can potentially be used for machine learning? Exploratory Data Analysis (EDA) helps to answer all these questions, ensuring the best outcomes for the project. It is an approach for summarizing, … [Read more...] about Why Start a Data Science Project with Exploratory Data Analysis?
Advanced Analytics Forum
Data is power. However, getting the data is just the beginning'- the next step is using them. And to do that, you need advanced analytics. Learn all you need to know to build the foundations, find the right people for the job and set up advanced analytics to deliver actionable intelligence to support data-driven decision making at the Advanced Analytics Forum in Berlin. You … [Read more...] about Advanced Analytics Forum
Why Biotech Needs the Power of Data Analytics
The Human Genome Project, that aimed to map and sequence the entire human genome, began in 1990 and ended in 2003 with a starting budget of over $1.5 million. It provided us, for the first time, a means to access invaluable data through genes “ evolution patterns, diseases and their treatments, gene mutations and their effects, anthropological information, etc. Now, powerful … [Read more...] about Why Biotech Needs the Power of Data Analytics
Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
Technological innovations have the greatest success in business when they are entirely 'client- focused'. Developments in the retail sector, which is consumer-led, are addressing client demand for more personalised, faster and more competitive services. Data Analytics is changing the way in which these services are offered. This trend is now being taken on board by multiple … [Read more...] about Data Analytics & Behavioral Science Applied to Retail&Consumer Markets
