Its the age of Big Data, digital shopping, social media, and mobile marketing. Companies of all sizes are diving into the online world to find new data, new opportunities and new ways to grow business. At the heart of good marketing is data. And when data drives your marketing, the average return on investment (ROI) is a whopping 224%! (VB Insight) Unfortunately, many small … [Read more...] about Drive Growth with Better Data – Tips for Small Businesses
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Do Your Customers Hide Their Data?
Personal data has an image problem. People are increasingly wary of handing over their details to websites particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business theyre working for. Why? Trust … [Read more...] about Do Your Customers Hide Their Data?
Using Big Data to Target In-Market Shoppers
Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
How Big Data is Driving the Next Wave of Mass Customization
Today I was in Johannesburg, South Africa, to give a keynote speech at the Retail Africa event. The below is an excerpt of my presentation. We live in a world with information overload. Every day so much new data is created that customers feel overwhelmed and they dont know what to do with all that information. In fact, it is estimated that this year we will create almost 8 … [Read more...] about How Big Data is Driving the Next Wave of Mass Customization
The Gaming Industry Turns To Big Data To Improve The Gaming Experience
There are more than two billion video game players in the world, and Electronic Arts, who has 275 million active users, generates approximately 50 terabytes of data each day. The gaming industry does $ 20 billion in annual revenue in America alone of which 2 billion in sub-category social games. In the USA, the gaming industry is bigger than the movie industry (with an annual … [Read more...] about The Gaming Industry Turns To Big Data To Improve The Gaming Experience