One of those business terms that may sound like yet another meaningless buzzword is big data . While big data may appear to be a nebulous term, it can actually have very concrete implications for a business that can help it become more competitive for the long term. Big data refers to the collection of massive volumes of digital information that can later be analyzed by … [Read more...] about How Big Data Will Help Your Small Business
customer service
How to Balance Customer Experience With Customer Identity Management?
The world is going digital, and it doesn't come as a surprise that people love getting online but there is a condition, they want to get there too soon! Yes, without any hassles without any barrier. They want more mobility but fewer hassles, and they want more security but fewer efforts in authentication. Isn't it confusing and undoubtedly leaves businesses with one question, … [Read more...] about How to Balance Customer Experience With Customer Identity Management?
Big Data Series
A smart approach to learn Big Data Analytics & Digital Transformation Big Data Analytics & Digital Transformation Workshops are designed for organisations to help them learn the necessary tools to create a roadmap for a comprehensive, future-proof digital transformation strategy. Led by world-class gurus, these workshops are hosting key decision makers and senior … [Read more...] about Big Data Series
Data Quality and Integration Key to the Customer Experience
Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition. Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
How to Improve Your Customer Service with Big Data
Any organization with a call centre or with customer-facing employees receive complaints and compliments on a daily basis. They talk to customers via the phone, email, messaging App or face-to-face and while doing that, they create massive amounts of data. Unfortunately, very few organizations actually use that data to improve their customer service. While in fact, that data … [Read more...] about How to Improve Your Customer Service with Big Data