Customer experience has been and will continue to be top of mind for marketers these days. And for good reason. Positive experiences generate more revenue, brand loyalty, and repeat purchases. On the other hand, a poor experience can have extremely negative ramifications, damaging brand reputation and causing customers to quickly flock to the competition.  Econsultancy and … [Read more...] about Data Quality and Integration Key to the Customer Experience
customer service
How to Improve Your Customer Service with Big Data
Any organization with a call centre or with customer-facing employees receive complaints and compliments on a daily basis. They talk to customers via the phone, email, messaging App or face-to-face and while doing that, they create massive amounts of data. Unfortunately, very few organizations actually use that data to improve their customer service. While in fact, that data … [Read more...] about How to Improve Your Customer Service with Big Data
