Retailers know they need Big Data and are charging forward to get in the game. But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI? Why Retailers Use Big Data 101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most … [Read more...] about Using Big Data to Target In-Market Shoppers
customer profiling
Three Ways to Get Your Customers to Share More Data
Consumers want personalized experiences, recommendations, and offers. And while there are certain types of personal information that consumers will share to get this, many consumers are wary of sharing too much or certain types of information. According to a recent report by SDL: Consumers are fairly open to sharing information about gender, age, and income with … [Read more...] about Three Ways to Get Your Customers to Share More Data
The Wide Range Of Different Big Data Technologies
Many of the latest big data technologies are developed by big data startups from around the world that have found a way to deal with the vast amounts of data. They have developed disruptive big data technology that can be used by organisations to obtain valuable insights and turn data into information and wisdom. Of course, also the large existing IT players have developed … [Read more...] about The Wide Range Of Different Big Data Technologies
