When you think about writing, data probably isnt one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding. Five Ways … [Read more...] about 5 Ways Marketers are Using Data to Drive Their Content Strategies
customer profiling
How Big Data and CRM are Shaping Modern Marketing
Big Data is the term for massive data sets that can be mined with analytics software to produce information about your potential customers habits, preferences, likes and dislikes, needs and wants. This knowledge allows you to predict the types of marketing, advertising and customer service to extend to them to produce the most sales, satisfaction and loyalty. Skilled use of Big … [Read more...] about How Big Data and CRM are Shaping Modern Marketing
Chief Customer Officer Forum- Sydney
The premiere event for Customer Experience Executives Pullman Sydney Hyde Park, Sydney, 28-29 November 2016 Putting the Customer at the Heart: CX Insight to Execution, Measurement and Success The Chief Customer Officer (CCO) is rapidly becoming fundamental' to modern day business. A recent survey by Gartner found that 65% of companies have the equivalent of a Chief … [Read more...] about Chief Customer Officer Forum- Sydney
How to Win your Customers for Life with Predictive Analytics
Winning your customer for life is a challenging task for organizations. How can you connect with your customer and how can you ensure that they stay with your organization for a long time? Questions that many organizations face. Fortunately, with the advance of big data and analytics, it has become a little bit easier for organizations. These are challenging times for … [Read more...] about How to Win your Customers for Life with Predictive Analytics
How to Discover the Hidden Value in Your Customer Data?
As the field of analytics turns more and more predictive, emphasis on using data moves to discovering unknown landscapes. But moving beyond the obvious to completely understand your customers journey is a very complex step. How can you derive patterns from countless data sources to optimize customer experience and create a competitive advantage? Creating a 360-Degree Customer … [Read more...] about How to Discover the Hidden Value in Your Customer Data?
