Having a great website, a strong social media presence, and a solid marketing strategy sometimes fail to get expected conversions. It happens because marketing managers ignore how customers or users interact with their website. Even if they do, they look at single touchpoints instead of the bigger picture. This means hundreds if not thousands of dollars wasted on ad spending, … [Read more...] about How to Optimize Conversions With Customer Journey Analytics
customer experience
8th Middle East Enterprise AI & Analytics Summit
Aligned with Qatar's Vision 2030, the country is committed to transforming its business landscape by integrating advanced technologies for economic diversification, pledging 9 billion QAR in incentives for AI, technology, and innovation programs. Enterprises must identify use cases and adopt AI and data analytics to enhance customer experience, boost productivity, generate … [Read more...] about 8th Middle East Enterprise AI & Analytics Summit
How can e-commerce Stores Ensure Better Customer Experience (CX) and Data Management?
E-commerce business isn't only about the transaction of money but more about the transaction of customer relationships. The better the relationship, the stronger the brand community. Subsequently, it directly ensures a scaling business in an otherwise intricately competitive landscape. In the past decade, businesses have utilized digital resources to the best of their capacity. … [Read more...] about How can e-commerce Stores Ensure Better Customer Experience (CX) and Data Management?
Call and Contact Center Expo
The leading event for Contact Center professionals to enhance Customer Engagement is set to make a return to the Las Vegas Convention Center on April 24th and 25th. The upcoming edition is poised to be the most extensive and inclusive event yet, offering a wealth of valuable insights and opportunities for attendees. Call and Contact Center Expo takes pride in serving as a … [Read more...] about Call and Contact Center Expo
How to Supercharge Your Customer Journey Analytics for Optimized Retention
As digital transformation paves the way for a more competitive marketplace for brands, customer experience has become an essential factor for every ambitious business to nurture. To optimize the customer experience, brands must develop the best possible methods to collect, analyze, and act on the insights that customers produce. According to Accenture data, 91% of consumers … [Read more...] about How to Supercharge Your Customer Journey Analytics for Optimized Retention
