Open strategy is the decentralisation of strategy formulation across, previously excluded, internal and external stakeholders. Traditionally, companies focused on control and ownership of an organisation's assets to ensure competitive advantage. However, this focus on control of resources is no longer the key to success. In today's data-driven societies, knowledge, i.e. data, … [Read more...] about How Big Data Enables Open Strategizing
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How Big Data Transformed the Marketing World
We are now in the digital era with thousands of gadgets at our hands including tablets, smartphones, digital television, social networks, and e-commerce. Before digital marketing marketers' mission was kind of hard and challenging, they have been required to create captivating and catchy advertisings for TVs, print media, and billboards without any solid knowledge about the … [Read more...] about How Big Data Transformed the Marketing World
3 Innovations that are Disrupting Competitive Intelligence
Clayton Christensen in his brilliant book titled The Innovator's Dilemma spoke about disruptive innovation. While established companies in any sector focus on existing customer needs and sustained innovation at the top of the market, they might leave the space open for new competitors to use simple and disruptive innovation that identify unmet customer needs. These start at the … [Read more...] about 3 Innovations that are Disrupting Competitive Intelligence
