The Incite Marketing Summit West is back for its 6th year. Bringing together Chief Marketing Officers from major US and global brands, the event is custom-built to provide in-house marketing executives with all the skills they need to deliver exceptional marketing, track success, and accelerate their own career. With 60+ major brands, 4 tracks on: personalization, content & … [Read more...] about Incite Marketing Summit West
contest marketing
5 Essential Clues to Achieve Data-Driven Marketing
Long gone are the days when businesses followed the blinded-experiment, where tests were masked and in some cases impractical. It's time to go beyond the old school approach and stop assuming data as output and start considering it as an input. Data is an asset to organise and eventually action the business process from strategy to planning and further product design. "Data … [Read more...] about 5 Essential Clues to Achieve Data-Driven Marketing
4 Ways Big Data is Altering the SEO Landscape
Big data is changing so many industries and SEO is in no way excluded from this. In fact, big data is making notable inroads in this industry. So, lets take a look at some of the ways its being used to optimise searches. Big Data Offers Deep SEO Insights Google and the other search engines focus on breaking apart content into quantifiable data. This makes it easier for a … [Read more...] about 4 Ways Big Data is Altering the SEO Landscape
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
5 Factors That Will Help You Get A Good Conversion Rate On Your Contest
What Is A Good Conversion Rate For My Contest? There are a number of factors that will impact a digital promotions conversion rate. In this post, I will talk about contest conversion rates specifically. Keep in mind however, the general principles outlined can be related to coupons, samples, loyalty, email, content and other types of digital promotions. Note: Specific examples … [Read more...] about 5 Factors That Will Help You Get A Good Conversion Rate On Your Contest
