By 2020, it is estimated that consumer cloud storage traffic will be 1.7 GB per month, per user. In the next four years, 2.3 billion users will be using personal cloud storage. It is no surprise then, that most people are now taking advantage of cloud storage in both personal and professional capacities. But storage is not the only benefit of cloud technologyit is gradually … [Read more...] about How Much of the Average Workload is Handled Through The Cloud?
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5 Ways Marketers are Using Data to Drive Their Content Strategies
When you think about writing, data probably isnt one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding. Five Ways … [Read more...] about 5 Ways Marketers are Using Data to Drive Their Content Strategies
Free Business Analytics Content Thanks to Wikipedia Part 1
Why buy when you can get it for free? Here is the first fantastic delivery of an amazing and fabulous selection of free and widely available business analytics learning content, which has been prepared just for you. A/B testing is a way to compare two versions of a single variable typically by testing a subjects response to variable A against variable B, and determining which … [Read more...] about Free Business Analytics Content Thanks to Wikipedia Part 1
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyers journey. As content marketers, we strive to not only create really great … [Read more...] about How to Drive 5 Times More Revenue with Data-Driven Content
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content