Welcome to the Inaugural Chief Data Officer Forum, Insurance The Insurance Industry is inherently risk adverse in every sense of the word, and traditionally Actuaries have been tasked with utilizing advanced statistical analysis and mathematical models to assess and monetize risk as a packaged commodity. However, advances made in technology and internet connectivity have given … [Read more...] about Chief Data Officer Forum, Insurance 2016
content analytics
Chief Analytics Officer Forum, Canada
In January 2016, the Chief Analytics Officer Forum brought together over 230+ Chief Analytics Officers, Senior Analytics Experts and Innovators for its inaugural event in New York, the two days were filled with networking, high level insight and discussion, addressing the hottest topics and challenges faced by CAOs and Senior Analytics professionals. Following the success of … [Read more...] about Chief Analytics Officer Forum, Canada
How to Drive 5 Times More Revenue with Data-Driven Content
Data-driven content marketing strategies generates five times more marketing revenue than standard content marketing strategies, according to new research by Aberdeen Group. Those companies driving the most revenue have a focused strategy, aligning content to their target personas across the entire buyers journey. As content marketers, we strive to not only create really great … [Read more...] about How to Drive 5 Times More Revenue with Data-Driven Content
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
