Each day, 2.5 quintillion bytes of big data are created. More than likely, youre familiar with the concepts of content marketing and big data. But, you might not know exactly how they can work together to create the best possible output. A common practice that a lot of marketers immerse themselves in is judging their content content purely based on how many pairs of eyes they … [Read more...] about How Big Data Can Enhance Your Storytelling Abilities in Content Marketing
content analytics
How you Can Use Analytics and Data Presentation to Revolutionise your Business
To handle the growing pile of data, modern businesses have now embraced different business analytic tools and technologies. Such technologies have given certain enterprises competitive advantage over the rest. In a world where entrepreneurs, corporate managers, and key business stakeholders are becoming analytical, nothing can be taken for granted when it comes to data … [Read more...] about How you Can Use Analytics and Data Presentation to Revolutionise your Business
Why Content Analytics Will Tell You More than Business Intelligence
Of course, you know all about web analytics or social media analytics, which has been around for years. However, web analytics and social media analytics alone is not enough to gain an understanding of your (online) business. There is another type of analytics that cannot be overlooked, which is content analytics. What makes it so special and why should you be paying attention … [Read more...] about Why Content Analytics Will Tell You More than Business Intelligence
5 Ways Marketers are Using Data to Drive Their Content Strategies
When you think about writing, data probably isnt one of the first things that comes to mind. After all, writing is a creative pursuit that tends to be more of an art than a science. But, if you had any previous doubts that big data and analytics are the way of the future, doubt no more. Data and content marketing are merging together and the results are outstanding. Five Ways … [Read more...] about 5 Ways Marketers are Using Data to Drive Their Content Strategies
Four Data-Driven Strategies to Start a Successful Blog
Jeremy Schoemaker, an Internet millionaire and the founder of ShoeMoney, has long discussed the benefits of blogging. In a recent webinar and blog post, he pointed out that more millionaires have been created over the last decade from blogging than any other business model. However, it takes a lot of work and ingenuity to thrive as a blogger. Many aspiring bloggers fail, … [Read more...] about Four Data-Driven Strategies to Start a Successful Blog
