Up to 96 per cent of customer contact data is partially inaccurate, according to the Sales and Marketing Institute and D&B. This is a shocking statistic. If you run a business, this figure alone should have you leaping from your seat in panic. Can your data really be in that bad a state? The short answer is yes. Over time, data decays at 2 per cent, per month. So your … [Read more...] about Your Data Gets Better By Change – Not By Chance
competitors
Want To Get Ahead Of The Competition? Put Big Data Analytics At The Heart Of Your Corporate Strategy
Jessops (photographic retailing), JJB Sports (British Sports retailer), Comet Group (Electrical retail chain), Habitat (retailer of household furniture) and Borders (international book and music retailer) have all recently entered into administration. Perhaps the one commonality is that they failed to remain tuned to their environment and changing customer requirements, so … [Read more...] about Want To Get Ahead Of The Competition? Put Big Data Analytics At The Heart Of Your Corporate Strategy
