I first became involved in commercial analytics in the eighties. First, through my involvement in customer segmentation and data visualisation, principally in banking but also in energy, manufacturing and the chemical industry. It also emerged later, in conjunction with my activities at the Sperry European Centre for AI, and was centred on pricing and yield management … [Read more...] about 9 Ways How Commercial Analytics Create Business Value
churn rate
How Telecom Companies Can Improve Their Results With Big Data
If they want it, telecom organizations know everything about their customers; where they were when, with whom they connect frequently, what their daily habits are etc, all thanks to the growing amount of call detail records, location data, social media data and network traffic data. The global telecom industry experiences a massive growth in data, thanks to the rise of the … [Read more...] about How Telecom Companies Can Improve Their Results With Big Data
