In the not too distant past businesses ran on data collected through store visits, coupon redemption, mailed surveys and the ever present telemarketing calls. Information is still collected this way, but there is an increasing reliance on web searches, email contacts and online analytic tools. The information that is collected online can gauge customer behavior more accurately … [Read more...] about How Big Data Is Changing the Business World, and Why It Matters
businesses
How SMEs Should Leverage Big Data
The expression big data has been around for several years now and, like many terms associated with the digital age, it tends to frighten the uninitiated. But, in simple terms, big data merely refers to the huge volume of data that comes into a business thick and fast from all manner of sources and, because of its quantity, is often stored off-site in the cloud. It encompasses … [Read more...] about How SMEs Should Leverage Big Data
5 Useful Tools for Securing Your Business Data
Companies use different systems to protect their data from cybercriminals. In spite of that there are tools that are not-negotiable, especially for companies that maintain large client and employee networks. Since cybercrime rates have been constantly growing in recent years, the only way companies can be sure about their network data, is by using the latest protection software … [Read more...] about 5 Useful Tools for Securing Your Business Data
Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
Weve talked at length recently about the benefits of using Data-as-a-Service (DaaS) to target in-market consumers. DaaS is a process that leverages the modern data ecosystem and real-time data analytics to create a customized always on dataset. It is completely changing the game for todays marketers, fueling customer acquisition and retention strategies for marketers across all … [Read more...] about Real-Life Examples of Companies Using Data-as-a-Service to Boost Revenue
Consider this: Big Data is not Data Warehousing
Hold this thought: To paraphrase the great Bob Hoffman, just when you think that if the Big Data babblers were to generate one more ounce of bull**** the entire f****** solar system would explode, what do they do? Exceed expectations. I am a mild mannered person, but if there is one thing that irks me, it is when I hear variations on the theme of Data Warehousing is Big Data, … [Read more...] about Consider this: Big Data is not Data Warehousing
