Data is everywhere. We generate data when using an ATM, browsing the Internet, calling our friends, buying shoes in our favourite e-shop or posting on Facebook. Companies collect this data en masse in order to make more informed business decisions, such as: Which customers should participate in our promotional campaign for a given product in order to maximize response? Which … [Read more...] about Predictive Analytics for Beginners – How to Get Started
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5 Easy Steps to Embed Big Data in Your Business
For many organisations, it is still difficult to understand what Big Data is and how it should be incorporated into their business. This is quite understandable, as Big Data offers such radical and disruptive new possibilities as well as requires a dramatic cultural change for many organisations. The past weeks I have been thinking a lot about this and how this process could be … [Read more...] about 5 Easy Steps to Embed Big Data in Your Business
5 Steps to Winning in the Data Economy
2.5 quintillion bytes of data are created every day (source: IBM). In addition to legacy modes of data generation, new behaviours like social media posts, digital pictures and videos, activity tracker usage, and IoT sensor measurements have accelerated the pace of data generation. The astounding amount of data generated is hard to comprehend, let alone understand how to put to … [Read more...] about 5 Steps to Winning in the Data Economy
5 Reasons Apache Spark is the Swiss Army Knife of Big Data Analytics
We are living in exponential times. Especially if we are talking about data. The world is moving fast, and more data is generated every day. With all that data coming your way, you need the right tools to deal with the growing amounts of data. If you want to get any insights from all that data, you need tools that can process massive amounts of data quickly and efficiently. … [Read more...] about 5 Reasons Apache Spark is the Swiss Army Knife of Big Data Analytics
5 Employee Habits that are Compromising your Business’ Data
IT Security is nothing to joke around about. Data breaches are costing companies billions every year and with increasing external threats from hackers, business owners need to be at the top of their game. But what if your employees were actually to blame for putting your data at risk? We already know that a large percentage of data breaches occur because of employee error. Here … [Read more...] about 5 Employee Habits that are Compromising your Business’ Data
