A couple of weeks back, I attended a business owners' conference that was focused on leveraging digital technologies for small businesses. A recurring item in the discussions was how it was difficult to justify investing money in analytics. Web analytics as a technology has been around for nearly the same amount of time that the Internet has. And yet the value analytics brings … [Read more...] about How to Measure the ROI of Web Analytics
Business intelligence
5 Real Stories of Big Data Analytics In Action
IDC predicts that the Big Data technology and services market will grow at a 26.4% compound annual growth rate to $41.5 billion through 2018, or about six times the growth rate of the overall information technology market! If youre wondering if this hype really amounts to anything on the ground, read on to see how organizations below are using analytics to up their game. Whats … [Read more...] about 5 Real Stories of Big Data Analytics In Action
