Brands today face growing pressure to ensure their ads not only reach the right audience but also appear in safe and meaningful spaces. Contextual advertising has emerged as a reliable strategy because it places ads beside content that the audience is already engaging with. However, relying only on keywords or broad categories often misses the deeper context. This can result in … [Read more...] about Making Contextual Advertising Smarter with Relevancy & Sentiment Checks
Business intelligence
Beyond Dashboards: Harnessing Decision Intelligence for Real Business Impact
As someone who has spent years guiding organisations through the evolution of business intelligence, I've witnessed firsthand how dashboards once felt revolutionary-and yet, over time, insufficient. Today, the real transformation lies not in seeing data, but in acting on it. What follows is an account of that shift-from dashboards to decision intelligence-and why it matters … [Read more...] about Beyond Dashboards: Harnessing Decision Intelligence for Real Business Impact
Conversational Analytics and Natural Language Processing in BI
In today's data-driven business world, rapid, fact-based decision-making is a competitive necessity. Yet for most organizations, it continues to be a complex task requiring technical skills to access and understand business data. This is where conversational analytics and natural language processing (NLP) are revolutionizing the way decision-makers engage with data. By allowing … [Read more...] about Conversational Analytics and Natural Language Processing in BI
Business Intelligence and Analytics Summit
The Business Intelligence and Analytics Summit 2025 returns to London for its second edition, with a renewed focus on transforming data into strategic insights. The conference is curated to empower data and analytics leaders, executives, and senior professionals to drive smarter, data-driven decisions and cultivate a thriving data-centric culture across their enterprises. Join … [Read more...] about Business Intelligence and Analytics Summit
The Role of AI in Analyzing Consumer Buying Decisions for Personalized Marketing
Personalized marketing is finally working at scale across a range of industries as AI changes the game on how businesses understand consumer buying decisions. AI digs into enormous amounts of real-time data to unearth patterns behind the consumer buying process, which are rather overlooked by traditional techniques. The result is that it enables companies to forecast customer … [Read more...] about The Role of AI in Analyzing Consumer Buying Decisions for Personalized Marketing
