In a previous post I introduced the topic of Big Data governance and that there are three different aspects that are part of big data governance: the data, the algorithms and the data auditors. I discussed accountancy as a metaphor, where accountancy is used within organizations for checks-and-balances, data governance should be used to ensure the data and algorithms are … [Read more...] about Big Data Governance – Data, Algorithms and Auditors
Big Data
Big Data Governance: Controlling and Handling Data
Accountancy within organizations has been around practically since the existence of organizations itself. As long as we can recall, we have kept track of what happened within an organization, or in the old days while farming or herding. The earliest records of accounting data back 7.000 years ago, from the ruins of Babylon, where the growth of crops and herds were recorded. … [Read more...] about Big Data Governance: Controlling and Handling Data
Have Marketers Taken Big Data Too Far?
Paula Rosenblum writes a fun piece regarding the creepiness of retailers using their Big Data. In it, she contends that targeting our past purchases to send us relevant offers is smart business, but that the use of retargeting tools and practices is downright creepy. But how creepy is it really? We, as consumers, have enabled this sort of behavior, have we not? We get certain … [Read more...] about Have Marketers Taken Big Data Too Far?
A Paradigm Shift Awaits The Media And Entertainment Industry
The media and entertainment industry is awaiting a paradigm shift in the coming years. For many years, this industry was about sending information/entertainment to readers / viewers / users at a moment they thought appropriate (think the TV channels). The broadcasting planning was made based on historical analyses and what the Chief Editor deemed best for the audience. With big … [Read more...] about A Paradigm Shift Awaits The Media And Entertainment Industry
New And Profitable Insights With Tracking Customer Movements
RetailNext and Prism Skylabs offer tools for retailers to learn from their customer movements. RetailNext is prominently present in the world's Top 10 of most innovative companies in Big Data and offers in-store analytics based on analysing sensors and images of security cameras. Prism Skylabs has a more basic offering with its product. Can showrooming be stopped?Have you ever … [Read more...] about New And Profitable Insights With Tracking Customer Movements
