Without being aware of it, consumers create massive amounts of consumer data during their daily activities. This massive data deluge helps organisations to better understand their business and to better target those consumers with personalized offers, experiences and products. For both organisations and consumers it is important to be aware of when and where all that data is … [Read more...] about How Trust Could Drive Trillions of Dollars With Big Consumer Data
Big Data
Think Bigger – Developing A Successful Big Data Strategy For Your Business
Big datathe enormous amount of data that is created as virtually every movement, transaction, and choice we make becomes digitizedis revolutionizing business. Organisations can use all this data to glean valuable insight into how best to serve their customers. Big Data is drastically changing business, with companies that have implemented a Big Data strategy financially … [Read more...] about Think Bigger – Developing A Successful Big Data Strategy For Your Business
How Your Travel Journey Can Be Improved With Big Data
The airline industry has always been known for creating a lot of data and for airline companies the potential benefits when applying big data correctly are tremendous. From the moment a customer books a flight until the moment the airplane is in the air, data is continuously being created and this data can be turned into information to improve your travel journey and improve … [Read more...] about How Your Travel Journey Can Be Improved With Big Data
IBM Sensemaking And Privacy In The Big Data Realm
IBM Chief Scientist, Jeff Jonas has been working for the past several years on a project code name G2 but later title Sensemaking. It is a big data analytics project which seeks to take all of the disparate data that enterprises get from various sources and make sense of it so that relevant action can be taken. Jeff's analysis show that companies often have information … [Read more...] about IBM Sensemaking And Privacy In The Big Data Realm
If Big Data Is The New Oil, The Oil and Gas Industry Knows How To Handle It
The multi-billion dollar oil & gas industry should use big data technologies to optimize processes that enable the collection of vast amounts of data that can be used to provide additional insights, better monitoring and additional revenues. There are ample opportunities for the oil and gas companies to use big data to get more oil or gas out of new or existing wells as … [Read more...] about If Big Data Is The New Oil, The Oil and Gas Industry Knows How To Handle It
