This article was written by Jed Mole, European Marketing Director at Acxiom, a data, analytics and software-as-a-service company. Were all individuals. And while we all value different things, when things get personal, we care - we want relationships to suit our best interests. So shouldnt a trusted relationship extend to our interactions with brands to give us personalised, … [Read more...] about Using Personal Data for Personalisation – Maintaining a Complete and Trusting Relationship
Big Data
How Big Data Can Create A Smarter Transportation Industry
The US Xpress has installed almost 1.000 sensors in each truck to monitor where the trucks drive, how fast it drives, how often it breaks, when maintenance is required and even the capabilities of the driver. But there are many more opportunities for a smarter transportation industry instead of just saving on fuel. To optimize freight movements and routing Consolidating … [Read more...] about How Big Data Can Create A Smarter Transportation Industry
How Machine Learning Could Result In Great Applications for Your Business
Machine learning is about creating algorithms and systems that can learn from the data they process and analyse. The more data is processed, the better the algorithm will become. It is actually a science of getting computers to act without explicitly being programmed and is a branch of Artificial Intelligence (AI). AI is a scientific discipline to find patterns, extrapolate … [Read more...] about How Machine Learning Could Result In Great Applications for Your Business
Five Data Mining Techniques That Help Create Business Value
There are many different types of analysis to retrieve information from big data. Each type of analysis will have a different impact or result. The data mining technique you should use, depends on the kind of business problem that you are trying to solve. Different analyses will deliver different outcomes and thus provide different insights. One of the common ways to recover … [Read more...] about Five Data Mining Techniques That Help Create Business Value
Seven Big Data Trends for 2014
As the year 2013 is almost over, it is good to have a look back at the investments made in Big Data startups from around the world, to the growing list of Big Data best practices that appeared. But what happened to the trends that I foresaw in 2013 and what will be the most important Big Data trends for 2014? A reflection on the 2013 Big Data trends Last year I noted that on … [Read more...] about Seven Big Data Trends for 2014
