If you are a retailer, then you are well aware that consumers interact with your company through any number of channels, such as email, customer service departments, call centers, social media, in-store visits, and on-line shopping. As your customers place orders on your website, call your customer service department, or use their loyalty card in your brick-and-mortar location, … [Read more...] about Three Steps You May be Overlooking on the Road to Omni-Channel Retailing
Big Data
Big Data, a Promised Land Where the Big Bucks grow
Consider this. Many people come up to me in the street, and, apropos of nothing, they ask me how they can make money from Big Data. Normally I would send such people to see a specialist no, not a guru, but a sort of health specialist, but because this has happened to me so many times now, I eventually decided to put pen to paper, push the envelope, open up the kimono, and to … [Read more...] about Big Data, a Promised Land Where the Big Bucks grow
Is Your CEO Out of Touch or Being Misled?
In January, The Economist revealed the results of a major study aimed at identifying how businesses that are successful at being data-driven differ from those that are not. Some of the findings are quite expected, and there are a few surprises. For the most part, data-driven organizations seem to be doing a lot of the very things youd expect: providing wide access to data, … [Read more...] about Is Your CEO Out of Touch or Being Misled?
How Predictive Analytics Reinvents These Six Industries
Predictive analytics is a game-changer it's like "Moneyball" for money. This article summarizes and links resources with late-breaking coverage of how predictive analytics reinvents six industries. I'm going to break it to you gently. Despite all the advanced technology lining your pocket, car, home, workplaceand even the proverbial cloud floating virtually above your headthe … [Read more...] about How Predictive Analytics Reinvents These Six Industries
Historians versus Futurists: Who is More Valuable?
Futurists enjoy taking out their crystal ball and projecting future innovations. They are typically wrong. George Orwells book 1984 that was published in 1949 did not come close with its projections. In the 1960s I recall a Walt Disney television show describing automobiles that required no driver and were guided by some form of magnet-like strip imbedded in the streets or … [Read more...] about Historians versus Futurists: Who is More Valuable?
