Many of the industries that have tapped into big data's potential have been around for hundreds of years, and it often took the people within those sectors quite a while to realize that big data offered valuable capabilities. However, there are other, much-newer industries ” including those spotlighted below ” that didn't take long to figure out how to use big data in … [Read more...] about 4 Young Industries That Already Understand the Value of Big Data
Big Data
3 Strategies to Wow Your Customers with Omnichannel Experiences
Did you know that companies with omnichannel customer engagement strategies retain on average 89% of their customers? This is compared to a 33% customer retention rates for companies with weak omnichannel strategies. (Invesp) What exactly does it mean to be omnichannel? According to Wikipedia, omnichannel uses a variety of channels in a customer's shopping experience including … [Read more...] about 3 Strategies to Wow Your Customers with Omnichannel Experiences
How Will Marketers Use Big Data in the Future?
With the advance of the Internet of Things and AI, the big data landscape for marketers is going to change. The IoT will be generating far more data than businesses are used to seeing. With that, marketing agencies and departments will need to decide which data they'll use and which data is too sensitive to incorporate in campaigns. In other words, as every aspect of our lives … [Read more...] about How Will Marketers Use Big Data in the Future?
Why Mobility Data in the Retail Industry is Important
Just how do major retailers use mobility data to stay competitive in this fast paced industry? Read on and adopt these methods for your retail store today. Mobility data refers to the trajectories or locations of people and objects. In the retail industry, the movement of shoppers and prospective customers are of particular interest. This is commonly referred to as footfall, … [Read more...] about Why Mobility Data in the Retail Industry is Important
IoT Testing Challenges and Legacy
We live in a world where your car will soon be a far better driver than you, and your fridge will be more responsible as well, even ordering groceries when supplies start to run low. This is feasible through the advancements of embedded systems into the Internet of Things (IoT). The quality and performance of such systems still require the improvement of existing testing … [Read more...] about IoT Testing Challenges and Legacy
