The term Behavioral Advertising and Predictive Advertising has been making the rounds for quite a while. However, not everyone is clear about how minuscule pieces of information come together to form a pattern. Behavioral Advertising can be summed up as a technique used by advertisers, to display targeted ads to consumers, by collecting their browsing data and analyzing … [Read more...] about Behavioral Advertising: Find out who clicks on you Ads!
Big Data
The Energy Digitalisation Summit (Middle East)
The energy market is already reaping the benefits of the digital revolution and it is reported that IoT in the energy industry will be worth $22 billion by 2020. The Energy Digitalisation Summit Middle East (EDS ME) will provide the platform for leading technology solution providers, technology investors, evangelists and energy companies from across the value chain to … [Read more...] about The Energy Digitalisation Summit (Middle East)
7 Tips for Selecting the Best IoT Platform for Your Business
It is now an established fact that maintaining an Internet of Things platform of your choice is crucial to the way business processes are carried out. And, the rapid adoption of IoT in all fields of industry has made it an asset to any company. However, in spite of the rapid growth of IoT, the sad fact is that 90% of the data still remains unused, making it evident that we are … [Read more...] about 7 Tips for Selecting the Best IoT Platform for Your Business
How Blockchain Could Improve Your Big Data
The rise of cloud storage has helped companies collect and manage massive amounts of data. Data comes from corporate systems, Internet of Things objects and unstructured sources like online forums. New analytics tools like Hadoop help companies make sense of that data. Yet simply having data and analysis tools doesn't mean the results of an analysis are meaningful. Getting true … [Read more...] about How Blockchain Could Improve Your Big Data
How Big Data Can Stop Gun Crime
Big Data is one of those terms that seems to promise much and deliver little. Now frequently talked about by everyone from research scientists to branding analysts, most of the time the term sounds more like an empty trend than a real advance. Now, though, Big Data might have found a real-world use, and an important one: preventing gun crime. Advocates of collecting even just … [Read more...] about How Big Data Can Stop Gun Crime
