Article summary: The pharma sector has access to a lot of data: electronic health records, genomic information, real-world evidence, and more. All this data combined can be referred to as big data.Tapping into the patterns hidden in the big data can drive immense value for the sector. By turning to big data, the pharma sector can drive improvements at each step of the drug … [Read more...] about Big Data in Pharma: What It Is and How It’s Used
Big Data
Optimizing Customer Experience with Big Data and Digital Marketing Analytics
In the shifting terrain of the business landscape, the importance of digital marketing, such as SEO and social media, has never been more pronounced. Driven by a focus on big data and analytics, companies are increasingly leveraging such tools in their digital marketing strategies. The goal is to gather, analyze, and utilize data to enhance customer experience. It offers … [Read more...] about Optimizing Customer Experience with Big Data and Digital Marketing Analytics
Enterprise Architecture Event
The marcus evans Enterprise Architecture conference, taking place on 20-22 September, 2023 in Amsterdam, Netherlands will bring together cross-industry leaders to explore strategies and frameworks and leverage enterprise architecture for growth and success. Get insights on how to optimise your operations, build autonomous teams, implement effective data governance & cloud … [Read more...] about Enterprise Architecture Event
Why Big Data Will Place Cars at the Center of the Internet of Things Revolution
As many consumer electronics are actively undergoing an Internet of Things (IoT) revolution, other major sectors like the automotive industry have been slower to incorporate smart technology into their vehicles. As we become accustomed to the rise of big data, however, this may soon be set to change. Today, big data stands as a key driver of digital transformation for car … [Read more...] about Why Big Data Will Place Cars at the Center of the Internet of Things Revolution
Unlocking the Power of Data: How Data Warehousing Can Transform Your Business
Data is everywhere. Look around; it is all data. It's entrenched in almost every aspect of our lives, and it's becoming increasingly important to organizations of all sizes. But what many don't realize is that how you manage, access, and use your data can make or break your organization's success. This is where data warehousing comes in - offering a powerful tool for storing … [Read more...] about Unlocking the Power of Data: How Data Warehousing Can Transform Your Business
