Each minute Google records 3.8 million different queries on its search engine, and Facebook as many "likes". For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for … [Read more...] about Big Data and Privacy: The Consumer Paradox
Big Data
Big Data or Small Data? Here’s Why You Need Both
Small things often come in big packages, and this is something that the enterprise world is starting to realise as it continues to adjust to the Big Data paradigm. Data analysis must be conducted before making strategic business decisions these days, and this analysis is likely to come from one of the many tools provided by the Big Data industry, a sector expected to generate … [Read more...] about Big Data or Small Data? Here’s Why You Need Both
What AI Has In Store for SEO
A popular conception of AI is the robot that looks, acts, and talks like a human. Invariably, it seems like this robot might be capable of developing emotions or overthrowing its master because, well, the robot is always learning and becoming smarter. We don't know what it's capable of (see the plot of 2004 movie I, Robot). How close is this conception to the truth? We live in … [Read more...] about What AI Has In Store for SEO
Moving Data from the Basement to the Boardroom
According to IDG, 35% of companies with effective data grow faster year-on-year. However, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten. If this sounds like you, it's time to consider putting data at the top of your business agenda again ¦ Big Data “ a neglected but important … [Read more...] about Moving Data from the Basement to the Boardroom
How to Find and Eliminate Duplicate Data in Your Database
Duplicate data is a problem that plagues many businesses, but it's relatively easy to spot and prevent ”once you understand its nature, and what to do about it. You also have many potential options to explore when identifying and eliminating duplicate data, so you can find the best methodology for your business and needs. But how do you get started if this is a new problem for … [Read more...] about How to Find and Eliminate Duplicate Data in Your Database