With the effective use of business intelligence tools, process management became very easy for entrepreneurs to gather and collect insights from the data to improve their business needs. As the technical trend is moving towards big data and analytics, the BI software tools play a smart role in identifying the context in data with dimensions and facts. The BI tools are … [Read more...] about Powerful BI Tools for Empowering Analytics
Big Data
How to Use Big Data to Perfect a Marketing Plan
Ask any sports executive, and they'll tell you that the biggest and most important shift in recent years is from using gut instinct to data for making important decisions. With so much information flowing around during the current digital age, you need to use this approach when it comes to your marketing strategy. Marketers in every industry and sector are using analytics and … [Read more...] about How to Use Big Data to Perfect a Marketing Plan
Don’t Send Money to Dead People (and Other Lessons for Data Teams)
In June 2020, it was reported that bad data hampered the U.S. government's ability to roll out its COVID-19 economic recovery programs. In addition to other grievous errors, this data downtime incident sent over $1.4 billion in COVID-19 stimulus checks to dead people. In part one of a two-part series, I propose a solution to data downtime: data reliability, a concept borrowed … [Read more...] about Don’t Send Money to Dead People (and Other Lessons for Data Teams)
Data Quality You’re Measuring It Wrong
This article was first posted on Towards Data Science. One of our customers recently posed this question: I would like to set up an OKR for ourselves [the data team] around data availability. I'd like to establish a single KPI that would summarize availability, freshness, quality. What's the best way to do this? I can't tell you how much joy this request brought me. As … [Read more...] about Data Quality You’re Measuring It Wrong
How Data Science Is Changing Our Social Visibility
Data science's impact on our everyday lives has become even more profound as the technology develops. Big Data, alongside artificial intelligence and machine learning, form a permanent part of our online lives. Smart Data Collective even states that artificial intelligence will form an integral part of the future or social media. At the core of data science is artificial … [Read more...] about How Data Science Is Changing Our Social Visibility
