One of the most exciting things about a formerly-niche technology becoming mainstream is the way it mutates and evolves by means of its end users ingenuity. One famous example could be the case of a product that was originally meant for cleaning coal residue from wallpaper, and eventually came to be the Play-Doh todays children know and love. Business intelligence tools cater … [Read more...] about 3 Ingenious Use Cases for Business Intelligence Tools
big data use case
How Big Data is Affecting Online Dating in China
Finding a spouse can be a difficult challenge these days. Dating just isnt what it used to be, which is why so many people can get easily frustrated by the experience. Nowhere is this felt more than in China, where even though there are hundreds of millions of single people looking for the right one, success in the dating world can be tough to come by. Like in the United … [Read more...] about How Big Data is Affecting Online Dating in China
4 Big Data Analytics Advantages for the Retailers
In an industry that is largely driven on brand power and customer sentiments, big data analytics play an immense role in pushing the frontiers in the retail industry. Irrespective of whether the business is large, medium or small and whether it is a brick-and-mortar establishment or an eCommerce venture, the value of customer data cannot be undermined. To survive in times where … [Read more...] about 4 Big Data Analytics Advantages for the Retailers
Debunking the Myth of ‘Data Monetization’
"The song will never work. Its too long, too complex, too confusing and doesnt fit into any musical genre." Radio stations feedback to Queen about Bohemian Rhapsody The search of greater return on Big Data investment or generating alternative revenue streams for your organization is important to all companies. However, it is not that easy with Big Data. Therefore, lets go … [Read more...] about Debunking the Myth of ‘Data Monetization’
Big Data’s Role in Crisis Response and Recovery
When a crisis hits, the need to respond quickly and efficiently is urgent. Unfortunately, crises often produce chaos and disorganization, which can place even the best laid plans into a state of ruin. Whether its a natural disaster or something man-made, disaster management always needs some help in creating safer situations and reaching out to those who have been affected. … [Read more...] about Big Data’s Role in Crisis Response and Recovery