Big Data made a Big Difference in the biggest story of the year the US Presidential election. Although President-Elect Trump had pooh-poohed the impact of Big Data, he rallied a last minute expert team in the summer prior that just may have made the difference. Using digital targeting, the strategy collected information from online and offline sources to find potential voters. … [Read more...] about 5 Things You Need to Know about Big Data for 2017
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How to Turn Big Data About Your Ecommerce Customers Into Smart Data that Drives Sales
It seems like you cant go anywhere today without hearing about the importance of big data. But eCommerce companies especially know the importance of the data revolution, simply because of how much of it is available to them. In a certain sense, the fact that all eCommerce companies now collect tons of data actually makes it both more and less important to them. More important … [Read more...] about How to Turn Big Data About Your Ecommerce Customers Into Smart Data that Drives Sales
How to Overcome Challenges With Dynamic Data
We have come a long way in terms of the technology and infrastructure required to handle big data processes. It is not uncommon for retailers to run big data tests on their customer database to identify patterns and trends in buying behavior. Similarly, businesses routinely run big data processes on their logistics and operations to optimize routes and improve their margins. … [Read more...] about How to Overcome Challenges With Dynamic Data
How Big Data Can be Used Responsibly in Higher Education
Big data has been used to improve almost every aspect of our lives, and higher education is no exception. Over the past few years, universities have been working hard to figure out how to leverage the massive amount of data theyre collecting to make their schools perform better and assist students in completion. Predictive analysis of data sets can be used to improve efficiency … [Read more...] about How Big Data Can be Used Responsibly in Higher Education
4 Ways Big Data and Machine Learning Are Helping Conservation
The interdisciplinary field of computational sustainability is using machine learning algorithms to analyse and extract valuable insights from sets of Big Data gathered from environmental fields. Its not just about having large data sets or advanced pattern finding algorithms its how we use them. The following projects highlight how Machine Learning and Big Data are helping … [Read more...] about 4 Ways Big Data and Machine Learning Are Helping Conservation
