For the majority of companies, customer surveys continue to be the primary source of customer feedback. Regardless of growth in other feedback sources such as word of mouth, social media and email customer surveys are still top of the game. Typically a customer survey will contain a number of structured questions asking the customer to rate their experience satisfaction … [Read more...] about 4 Ways Big Data can Help Get the Most from Customer Surveys
big data survey
What Various Studies Tell Us About Big Data And Its Future
A recent report published by business analytics company Lavastorm paints a sorry picture for Big Data. Their study of 500 data scientists and professionals revealed that nearly 73% of the organizations still do not make use of Big Data for taking business decisions. This is despite the fact that investments in analytics have risen 65% over the past year. The Lavastorm report … [Read more...] about What Various Studies Tell Us About Big Data And Its Future
