Retailers that implement a big data strategy can achieve a 60% increase in their margin as well as boost employee productivity by 1%, meaning there should be no reason not to move forward with big data. The retail industry is known for collecting vast amounts of data, as any product sold in a retail store or online generates a lot of data that can be analyzed for insights. The … [Read more...] about Big data Offer Retailers The Chance To Stay Ahead Of Their Competitors
big data strategy
The Future of Big Data Privacy: Making Ends Meet
Earlier this week in Washington, D.C., the Future of Privacy Forum and Stanford Law Schools The Center for Internet and Society presented a one day conference "Big Data Privacy: Making Ends Meet." That conference showcased numerous papers by luminaries in the privacy community. There were several common themes among the papers. One of these was the need to place contractual … [Read more...] about The Future of Big Data Privacy: Making Ends Meet
Understanding Your Business With Descriptive, Predictive And Prescriptive Analytics
Companies have long been involved in the analysis of how a company performed over time. As the history of big data shows, already for many years, we try to understand how the organisations or the world around us behaves by analysing the available data. In the past, this used to be merely descriptive analytics. This answers the question what happened in the past with the … [Read more...] about Understanding Your Business With Descriptive, Predictive And Prescriptive Analytics
How Heineken Interacts With Customers Using Big Data
The Internet of Things will connect billions of devices with each other and the Internet, but who would have thought that this would also involve our beer bottles? Well, Heineken brings sensors to a beer bottle that can dance to the rhythm of music. Talking about innovation. But thats not all how Heineken interacts with its customers in an innovative way using the latest … [Read more...] about How Heineken Interacts With Customers Using Big Data
How To Protect Your Privacy In The Big Data Era?
Many of us have read the book 1984, where George Orwell describes a society with omnipresent government surveillance and without privacy. The PRISM scandal revealed that the United States, and most probably many other countries, is already trying to get a grasp on the vast amounts of data being created today in order to stop terrorism and detect criminal activities. Most … [Read more...] about How To Protect Your Privacy In The Big Data Era?
