If there is any industry that can benefit from big data, it is the financial services industry. Of course the first use case that comes to mind is the ability to reduce risks, whether it be credit risk, default risk or liquidity risk. The industry that has lost the trust of its customers a lot since the crisis of 2008 can turn to big data to understand customers better and … [Read more...] about How The Financial Services Industry Should Use Big Data To Regain Trust
big data strategy
How Placemeter’s Real Time Data Source Can Change Marketing As We Know It
Last October a New York based start-up called Placemeter won the Alpha pitch competition at the Dublin Websummit. It seemed like a fair winner considering the team has the potential to disrupt the way that we make daily decisions on what places to visit. Would you still walk for five minutes to the nearest Starbucks if you know beforehand that it will take 20 minutes before you … [Read more...] about How Placemeter’s Real Time Data Source Can Change Marketing As We Know It
The Big Data Startups Investment Infographic – Big Data means Big Bucks
The Big Data ecosystem is growing rapidly and there is a lot happening. Big Data means Big Bucks. Massive investments in big data startups, large big data IPOs, many acquisitions and new big data venture capital funds popping-up constantly. The big data ecosystem is evolving and changing rapidly. Therefore we have decided to put it all together in this big data startups … [Read more...] about The Big Data Startups Investment Infographic – Big Data means Big Bucks
Five Preconditions To Adhere To When Developing A Big Data Strategy
There is a good chance that your organisations will not exist anymore in 10-15 years from now, if you do not start developing a big data strategy now or in the coming years. However, developing a big data strategy is not easy. A big data strategy requires a data-driven, information-centric culture instead of a culture where decisions are based on raw estimates or gut feeling. … [Read more...] about Five Preconditions To Adhere To When Developing A Big Data Strategy
How Trust Could Drive Trillions of Dollars With Big Consumer Data
Without being aware of it, consumers create massive amounts of consumer data during their daily activities. This massive data deluge helps organisations to better understand their business and to better target those consumers with personalized offers, experiences and products. For both organisations and consumers it is important to be aware of when and where all that data is … [Read more...] about How Trust Could Drive Trillions of Dollars With Big Consumer Data
