Developing a Big Data strategy for your organisations is not a simple task. It will take perseverance, trial and error and a cultural change to become a truly data-driven, information-centric organisation. For a lot of organisations, Big Data is still difficult to understand (27% of companies surveyed in a recent survey by Jaspersoft), while 20% of the organisations do not see … [Read more...] about Five Key Big Data Challenges Companies Need To Overcome When Developing A Big Data Strategy
big data strategy
Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
In the past marketing departments had an easy task, which simply was to send messages of all sorts of kind to their (potential) customers, hoping that they would reach the right customers and that they were able to sell something. This resulted in generic advertisements in newspapers, magazines or on billboards. Thanks to the web 2.0 this changed in a two-way-communications, … [Read more...] about Why 360-Degrees Customer Profiles Created With Big Data Are Nothing New
Data Visualisation Can Change How We Think About The World
If a pile of data falls in a forest and nobody sees it, does it really exist? Were swamped in a deluge of facts, figures, statistics, and numbers endlessly competing on a screen in order to be seen, heard and understood. The explosion of articles surrounding big data serves to highlight how much of colossal impact big data is expected to have. Big Data predictions for 2014 … [Read more...] about Data Visualisation Can Change How We Think About The World
How Geospatial Data Can Enrich Your Customer Experience And Drive Revenue
Geospatial data is data that identifies a geographic location on Earth, such as natural or constructed features, oceans, and more. The data is generally stored as coordinates and topology and can be mapped. Geospatial data is all around us and it is growing at a staggering pace of 20% per year. McKinsey Global Institute estimated that location data level stood at 1 petabyte in … [Read more...] about How Geospatial Data Can Enrich Your Customer Experience And Drive Revenue
How Big Data Analytics Will Affect Your Company Culture
Whether your company builds software, provides marketing services or sells life-sized posters of Fred Flintstone, big data analytics will affect your company culture. Why? Its simple: analytics offer information, and once information has been learned, it changes everything around it. Just as our Stone Age ancestors underwent incredible cultural changes with the discovery of … [Read more...] about How Big Data Analytics Will Affect Your Company Culture
