In a recent report, NY Times announced a rise in their digital Ad revenue. Digital revenue now brings in 194M USD, or more than one third of the total advertising revenue for NY Times. Which is a clear indication of how important reporting is to the ad operations personnel in the major publishers. In an article some time back, the challenges of unified reporting for major … [Read more...] about Unified Reporting for Publishers A Challenging Big Data Problem
big data strategy
5 Big Mistakes To Avoid While Using Big Data
Trying to figure out how you can employ Big Data to grow your business? Make sure youre not jumping onto the Big Data bandwagon unprepared. The best of technologies and systems can fail if not implemented properly. Big data experts shed light on a few critical aspects to look out for. Weve tried to enlist some important pointers below that you need to keep in mind while dealing … [Read more...] about 5 Big Mistakes To Avoid While Using Big Data
Chief Data Officer Forum Europe 2016
Now entering its fourth instalment, the Chief Data Officer Forum, Europe 2016 will provide a platform of discourse for leading CDOs and senior data professionals to discuss the evolution and continued establishment of the CDO role, and the rapid adoption of enterprise level standards and leveraging of data as a strategic core business asset. Convening from May 9-11 2016 with … [Read more...] about Chief Data Officer Forum Europe 2016
Chief Analytics Officer Forum Europe
The Chief Analytics Officer Forum is the premier event for CAOs and senior'analytics professionals, providing top-level strategic advice and discussion. The CAO Forum brings the senior analytics community together to discuss the most critical data and analytics challenges faced by their organisations and the wider industry as a whole. As businesses expand their executive … [Read more...] about Chief Analytics Officer Forum Europe
How to Integrate Digital Platforms Into Your Business
Trends attract a crowd. As digital platform-based firms emerge as some of the most profitable businesses in the last 20 years, startups and established companies alike are embracing the movement in great numbers. (Quick recap: a digital platform brings together two or more distinct groups of customers on a common online platform that creates value for all.) eBay, one of the … [Read more...] about How to Integrate Digital Platforms Into Your Business
