IT'S ALL ABOUT THE CUSTOMER: The most customer-centric Marketing event in Mexico is back in 2016. Mexico's Customer Festival is the most customer-centric marketing event in Mexico, bringing together C-level executives, senior-level marketers, and hungry newcomers, to cover the leading themes in loyalty, big data, customer experience, and payments. Among the participants … [Read more...] about Mexico’s Customer Festival
big data strategy
How to Use Big Data to Secure Big Data in the Cloud
One of the most important trends for businesses and consumers alike is big data and how it can be used. When you combine this with the trend of cloud computing, there are a few security-related issues that can arise. To begin with, youll need to think about how to secure information in the cloud, as well as how you can make the most of big data analysis techniques to prevent … [Read more...] about How to Use Big Data to Secure Big Data in the Cloud
How Small Businesses Can Use Big Data to Their Advantage
Most of the topics written about and discussed in relation to big data pertain to the potential insights and strategic gains that the field opens up for big businesses and international operators. But there are plenty of reasons why small businesses should be just as excited by the prospect of turning big data techniques and technologies to their advantage. Heres a look at some … [Read more...] about How Small Businesses Can Use Big Data to Their Advantage
How Big Data Has Changed Public Policy
It is predicted that this year alone, global IP traffic will reach 1.1 Zettabytes, which is equivalent to 1 billion Gigabytes. We are inundated with more data than we can possibly analyze, but getting it in front of the right people who can make sense out of it is the era of Big Data that we have long since entered. For some time of its earlier years, Big Data has been heralded … [Read more...] about How Big Data Has Changed Public Policy
How the Internet of Things is Changing Big Data and Business
Any talk of the Internet of Things (IoT) is likely to revolve around how it will revolutionize not just the business world but almost everything we do. We could be just a decade or two away from every object we use being connected to the internet in some capacity. The first major wave of IoT devices hit last year, and Gartner is predicting that nearly 6.5 billion things will … [Read more...] about How the Internet of Things is Changing Big Data and Business
