Both public and private sector organisations are looking to meet the demands of their employees and customers by underpinning their enterprise with enabling, agile and secure infrastructure. With this in mind, the Future IT Infrastructure Forum will focus on what options are available for these organisations to update, replace or better utilise their current IT … [Read more...] about Future IT Infrastructure Forum 2016
big data strategy
A Marketing Metrics Cheat Sheet for Data-Driven Marketers
I spent some time yesterday thinking about the following: If I wanted to be a data-driven marketer, what would that look like?. Fortunately, I have a dusty old book on an office bookshelf called, Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know. Author Mark Jeffery from the Kellogg School of Management lists out the 15 things that marketing executives … [Read more...] about A Marketing Metrics Cheat Sheet for Data-Driven Marketers
How Analytics Can Take Wearables to the Next Level
Wearable technology, or devices with small motion sensors that can be worn by a consumer to provide data tracking insights, is an industry that has begun to boom. According to CCS Insights Wearables Forecast, Worldwide, 2015 2019, the estimated shipment of wearable devices will reach an approximate 84 million units. By 2019, this number will reach 245 million per … [Read more...] about How Analytics Can Take Wearables to the Next Level
Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
Real estate is one of the most competitive markets in the world. No matter the prevailing economic condition boom or bust, feast or famine new buyers are still spending, and sellers are looking for ways to recoup their investment. According to Realtor.org, 2015 saw over 5.2 million home sales in the U.S. alone, and in 2016, the market should enjoy a modest increase. Tapping … [Read more...] about Big Data And Real Estate Marketing: Benefits Of A Data-Driven Market Strategy
5 Tips for Big Data Governance and your Customers
Data stewardship is not all about limiting risk. It is also about delivering outstanding customer experiences and driving engagement. According to the findings in "The New Rules of the Road: Marketing Data Governance in the Era of Big Data a study by Winterberry Group in collaboration with the Direct Marketing Association (DMA) to accomplish the goals centered on the customer, … [Read more...] about 5 Tips for Big Data Governance and your Customers
