In the digital marketing era, every marketer has access to systems and processes to provide them all the data related to their marketing spends and efforts. The challenge, however, is to derive actionable insights from this enormous amount of data. Challenges in Getting to insights The usual approach which they take is to hire more and more data scientists and engineers which … [Read more...] about The Modern Analytics Approach Marketers Should Use
big data strategy
Retail Banking Analytics Europe
Retail Banking Analytics Europe (20th - 21st June, London), is a two day event bringing together over 150 retail banking professionals to discuss solutions for data management and cultural challenges to enable banks to define an agile analytics strategy in an increasingly competitive landscape. Join Chief Data Officers of Lloyds, RBS and Barclays as well as five Chief … [Read more...] about Retail Banking Analytics Europe
Business Analytics 2016
More and more organizations are able to analyze large amounts of structured and unstructured data to gain valuable insights. The focus on predictive analytics is increasing. This conference will focus on the next step of data analysis: predicting customer behavior, risks, supplies, maintenance, etc. During this conference, we share best practices and practical tips that … [Read more...] about Business Analytics 2016
5 Ideas For Using Big Data To Your Advantage
You might want to consider how big data can work well for the demands you might hold when it comes to giving your business the upper hand. Here are a few great ideas that you can use right now to give your business a little more control over massive amounts of data like what you would come across in the world of big data and how it is organized in certain forms. 1. Focus on the … [Read more...] about 5 Ideas For Using Big Data To Your Advantage
Chief Data Officer Summit – Leveraging Data as A Corporate Asset
Taking place on 29 & 30th June in Grand Copthorne Waterfront Hotel, Singapore, the Chief Data Officer Summit is one of the significant events addressing organisational challenges and exploring opportunities when it comes to leveraging data as a corporate asset. From exploratory case studies to panel sessions and networking opportunities, this summit is designed for … [Read more...] about Chief Data Officer Summit – Leveraging Data as A Corporate Asset
