The healthcare industry is on the edge of a revolution. Thanks to different advances in technology, including the IoT, big data, and genomics, doctors and healthcare professionals are going to be able to better treat individual patients. It's possible now to both monitor the lifestyles of patients and have a better understanding of their genetics and what extra health risks … [Read more...] about How Genomics and Big Data Are Leading the Personalized Healthcare Revolution
big data privacy
GDPR: an Opportunity to drive Customer Experience & Create Digital Trust
With consumer data privacy becoming a top priority in the current age, regulating authorities have jumped into the conundrum to ensure that users get the privacy they need for their personal data. One such regulatory authority that has come into the mix to ensure rights for all users online is the European Union. The EU announced the General Data Protection Regulation or GDPR, … [Read more...] about GDPR: an Opportunity to drive Customer Experience & Create Digital Trust
Big Data and Privacy: The Consumer Paradox
Each minute Google records 3.8 million different queries on its search engine, and Facebook as many "likes". For twenty years, new information technologies have increased the ability for businesses to collect, store, read, share and use the personal information of individuals. These activities have had many positive effects on the economy in general and some benefits for … [Read more...] about Big Data and Privacy: The Consumer Paradox
Should Consumers Fear the Big Data Privacy Threat?
Have you heard of Big Data? It's like a shadowy James Bond villain, intent on global disruption, cackling in the background while the rest of us go about our mundane daily business. Or it might be the best thing since potato chips on a bologna sandwich. One thing is certain. We ALL need to pay attention to Big Data. What are we talking about with this term? Think of it as the … [Read more...] about Should Consumers Fear the Big Data Privacy Threat?
Would You Give Up Your Data for Science?
The world is not as private a place as it might seem. Even though you might be sitting quietly at work, on your way back home on the train or relaxing in front of the latest Netflix series, your life is being scrutinised. Some of the data will be for your eyes only, and there is a certain amount of choice as to what is in the public domain, but much of the snooping is still … [Read more...] about Would You Give Up Your Data for Science?