The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by. Here are two very compelling examples: By 2016, we expect the amount of money spent on digital marketing to consume 35% of total marketing budgets, according to the CMO survey By 2020, the amount of … [Read more...] about Why Bad Data is Wasting Your Marketing Efforts
bad data
Big Data vs. Bad Data; a $ 3 Trillion Opportunity
This is the elephant in the Big Data room. How much Bad Data is out there? Wait a minute, I hear you say, do you mean to say that not all of this data is accurate? What is the point of salivating over terabytes of Big Data if we dont understand which bits are inaccurate, duplicated, incorrect or incomplete? That is the right question to be asking. The consequences of cyber … [Read more...] about Big Data vs. Bad Data; a $ 3 Trillion Opportunity
4 Tips to Whip Your Marketing Data into Shape
Did you know that 84% of marketing databases are barely functional? NetProspex analyzed hundreds of companies, thousands of files, and over 61 million records for their Annual Marketing Data Benchmark Report. The findings were an eye-opener: 64% of records did not include a phone number. Only 35% of emails were classified as functional. 88% of business records analyzed were … [Read more...] about 4 Tips to Whip Your Marketing Data into Shape
