Traceability is one of the most important factors or elements in the food and beverage industry. From the time a product or good leaves the source and is transported to a distributor, it undergoes many processes and separate handlers. Because of that, it's important that all involved parties can track and monitor an item or goods status. Why Is Monitoring Important? You see, … [Read more...] about How Big Data Is Improving Temperature Control in the Food Industry
B2C
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
