Across the U.S., Federal Government is seeking to harness the power of technology and innovation to help government better serve the American people. Using the power of data, Government is transforming at an increasing pace, enhancing the way we live today. In recent months, there has been a significant rise in the appointments of Chief Data Officers (CDOs) across Government … [Read more...] about Chief Data Officer Forum, Government
B2B
How to Increase Your ROI with Data-Driven Content
Most businesses know that content is a must-have in marketing. And not just any content. Good content. While creating compelling content takes times, the pay-offs can be huge. When you add data-driven insights into your content marketing strategy, the rewards are even bigger. Based on a 2015 Content Marketing Trends survey, check out these ways B2B and B2C marketers are using … [Read more...] about How to Increase Your ROI with Data-Driven Content
